S.Y. Yeoh is a seasoned HR Practitioner with a distinguished career spanning over two decades in the 

realm of Human Resources (HR). His extensive expertise encompasses a diverse array of industries and 

multifaceted HR roles. Over the course of his professional journey, Yeoh has made significant 

contributions to areas such as Compensation and Benefits, Industrial Relations, Recruitment, Talent 

Management, Business Partnering, and the establishment of HR departments for new ventures. His vast 

experiences extend across sectors including Retail, Telecommunications, IT Services, Banking, Gaming 

& Hospitality, and Aviation, endowing him with a holistic perspective in guiding HR functions. 

Among his remarkable career milestones are his pivotal roles in spearheading transformative HR projects 

within renowned organizations. Yeoh played a central role in optimizing organizational structures, most 

notably streamlining Digi's hierarchy from nine levels to a more efficient five levels. Moreover, he has 

consistently demonstrated a knack for enhancing staff retention and productivity through innovative 

initiatives. Examples include his design and implementation of compensation plans and salary structures 

at Genting and AirAsia. 

Yeoh's influence transcends geographical boundaries, as he has been instrumental in shaping HR 

landscapes on a global scale. His contributions include crafting HR policies for AirAsia's subsidiaries in 

India, Philippines, Japan, and China, as well as elevating HR standards at Vietjet. At MYAirline, he led the 

establishment of an entire HR department, building robust policies and procedures from the ground up.  

Yeoh's thought leadership extends to public speaking engagements at numerous conferences and 

summits, where he shares valuable insights on Compensation and Rewards, Talent Management, and 

HR Strategy. In addition to his speaking engagements, Yeoh also serves as a distinguished judge for 

prestigious awards like the “Asia Recruitment Awards” and “HR Excellence Awards”, further solidifying his 

reputation as a respected industry expert. His discerning eye and comprehensive understanding of HR 

practices enable him to identify and celebrate outstanding achievements within the HR landscape. 

Yeoh's technical prowess complements his strategic acumen, evident through his proficiency in 

developing comprehensive Job Family and Competency Models. He has also demonstrated his ability to 

implement complex HRMS systems such as PeopleSoft and SAP, thereby enhancing operational 

efficiency and facilitating data-driven decision-making. His skill in designing sales commission structures

that drive sales teams while bolstering productivity underscores his capacity to harmonize financial 

objectives with employee motivation. Furthermore, his familiarity with job evaluation systems such as 

Mercer, Tower Perrin, and Hay, coupled with his adeptness in market survey tools, allows him to align 

compensation strategies with industry benchmarks. 

In summary, Yeoh S.Y.'s illustrious 26-year journey in HR is characterized by a rich tapestry of 

experiences across diverse industries and HR functions. From conceptualizing and implementing 

transformative HR systems to playing a pivotal role in shaping organizational structures and policies, his 

track record reflects an unwavering commitment to advancing the HR discipline.